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TTN is Building a New Foundation
October 28, 2013Earlier in 2013 it became clear that The Transition Network was at a crossroads. Leaders of the organization from around the country convened in New York for a two day summit during which they committed to undertake the ardous task of creating a formal strategic plan. They are currently working on five areas which will form the basis for future growth.
The five committees engage current leaders as well as new volunteers from around the country. The Strategic Planning Steering Committee is responsible for engaging with each committee to ensure progress and focus. The five committees and their expected outcomes are:
Communication & Values
- Coordinated communication and implementation of each of these five committees to ensure clarity and effective sequencing of actions
- Internal communications plan for regular, on-going engagement between board and chapter leadership
- Creation of TTN’s core organizational Values and a Value Proposition
- Initial plan for bi-annual national conference in 2015
- Identification of opportunities for leadership training
Governance and Structure
- A review and revision of TTN’s by-laws and processes to reflect TTN’s desired state and not-for-profit best practices
- A governance structure for the Board, including the selection of officers, identification and selection of members of standing committees, and other elements as necessary.
- A chapter “charter” that defines criteria for chapter status; the relationship between chapter and national; brand requirements and financial expectations. Include Chapter governance (eg, structure and guidance for Chapter Steering Committee) and succession planning
- A strategy for implementing the Chapter Charter as a requirement for Chapter Status in TTN
- A framework/process for attracting new board members: who will reflect the geographic diversity of TTN and provide the skill sets necessary for board functioning
Marketing and Branding Strategy
- The TTN Branding Guide completed and rolled out to the Chapters with communication and implementation support;
- Identification of a TTN “signature” program that will have high visibility and maximum impact; review and determine BBA feasibility as signature program
- An identifiable TTN brand and core elements that unite around the themes of “Connect, Discover, Impact”
- Development of standard (“best of breed”) Chapter offerings that can be delivered across Chapters - promoting new sources of membership
- An external communication plan to increase TTN visibility in the public arena
Fiscal Operating Plan and Funding Model
- A funding model that sustains and enables TTN to grow over time, supports the needs of the national office and chapters, and addresses such issues as membership dues structure, chapter and national bank accounts and operating funds and reporting requirements.
- Policies and procedures for management of risk
- Analysis of Current State and assessment of opportunities to grow existing funding sources and partnerships
- Identification of one or more major initiatives that will build capacity and expand TTN’s visibility and outreach and a strategy for implementation
- A fundraising strategy to achieve required financial support for implementation of above
During the course of the next 6-9 months, each of these committees will engage with chapter leaders to solicit input and feedback on the work. These efforts will be coordinated by members of the Communications team so that we can provide ample time for chapter leaders to fully consider their views and effectively participate in this process.
This strategic plan will provide the basis for growth so that during the next ten years, The Transition Network will become the premier organization for women, 50 and forward!