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A Look Back at the Early Days of Tv Advertising

Friday, January 14, 2022, 5‑6pm EST
Location: Zoom

Boston Chapter:  It's 5:00 Somewhere Cocktail Hour


Those commercials we grew up with!

When television began in the late 1940s, advertising was already a vital part of the picture. TV’s first big hit, Milton Berle, appeared on The Texaco Star Theater; Frank Sinatra hosted Bulova Watch Time. Throughout the 1950s, advertisers were fully in charge, controlling the content of a large part of prime time, and selling their products through live demonstrations, celebrity testimonials, inventive animation, and ads that integrated directly into the program. 

With the shift away from full sponsorship to 30-second “participating” spots in the 1960s, a new era of creativity emerged, as advertisers embraced new techniques and approaches in order to reach new generations of consumers. This talk will look at how advertising changed during television’s first two decades and the important role it played in convincing viewers that the key to happiness lay in quite literally buying their way into the American dream.

Brian Rose was a Professor in the Department of Communication and Media Studies at Fordham University’s College at Lincoln Center, from 1982 until his retirement in 2020. He’s written several books on television history and cultural programming, and conducted more than a hundred Q&A’s with leading directors, actors, and writers for the Academy of Motion Picture Arts & Sciences, the Screen Actors Guild, the British Academy of Film and Television Arts, and the Directors Guild of America.

Register by Thursday Jan 13 by 5 pm.  Zoom link will be sent Friday morning.  Please email Friday MORNING if you do not receive link.


Material from, 21:43:39 November 29, 2021.
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